Podcasting is a fantastic medium for reaching a whole new audience of potential patients, and if you’re already doing video, one that can be easily integrated into your existing workflow. In this course we discover how you can get started with podcasting.
This course runs through how to use quizzes on Facebook to generate new patients for your practice, and well as reviewing the Facebook Audience Insights tool and another nifty trick to discover the interests of your target audiences.
Drawing on the Getting Started with Video course, this course delves into how to find content topics for your videos, how to present in a compelling way, using YouTube and how to use the videos on your website. Get started now.
Video is an extremely versatile way of produce content for your online marketing campaigns. In this course we discuss why video is great to use, the main different types and the equipment you’ll need to produce them.
You’ve earned your Facebook marketing stripes, you’re starting to get some results. How do you take your results to the next level? Naturally, you do this course! In this course we’re going to dive into some advanced techniques for audience creation...
Extending on from Boosted Posts, Newsfeed Ads are an essential part of patient generation on Facebook. They allow you a large degree of control over exactly how you offer is presented and let you target people who are ready to take action. Learn how to implement them...
Local SEO forms the final piece in the puzzle of Search Engine Optimisation and knowing what it takes to rank your practice website well in Google. We look at what is Local SEO and how is it different to normal SEO.
Off page optimisation is a big topic with lots of possible strategies and tactics available to increase your site’s rankings. Done well, Off-page Optimisation can have you number 1 in Google. Done badly you’ll be dropped from the index, never to be seen...
Google Tag Manager gives you an easy way to install code on your website and track your conversions. Learn how to create an account and get the basic code in place in preparation for improving your tracking and results.
Google Analytics doesn’t just give you vital information about your website, it forms that basis of successful tracking of all your online campaigns. Learn how to get Google Analytics setup on your practice website.
This course covers several more technical concepts including the Ad Manager and Power Editors, Campaign Objectives, and tracking pixels. All of which are important to understand and implement if you are going to improve your Facebook advertising results.