by Matthew Holmes | May 25, 2018 | Uncategorized
Our monthly webinars for Practice Unleashed subscribers.
by Matthew Holmes | Apr 13, 2018 | Uncategorized
Podcasting is a fantastic medium for reaching a whole new audience of potential patients, and if you’re already doing video, one that can be easily integrated into your existing workflow. In this course we discover how you can get started with podcasting.
by Matthew Holmes | Mar 23, 2018 | Uncategorized
Facebook Messenger and Chatbots offer big opportunities to interact with and convert visitors into new patients. Discover how to use these channels in your practice marketing.
by Matthew Holmes | Mar 9, 2018 | Uncategorized
This course runs through how to use quizzes on Facebook to generate new patients for your practice, and well as reviewing the Facebook Audience Insights tool and another nifty trick to discover the interests of your target audiences.
by Matthew Holmes | Feb 23, 2018 | Uncategorized
This course looks at how to get started using email to keep in touch with your existing patients, along with how to use it for increasing new patient numbers and patient retention.
by Matthew Holmes | Feb 9, 2018 | Uncategorized
Drawing on the Getting Started with Video course, this course delves into how to find content topics for your videos, how to present in a compelling way, using YouTube and how to use the videos on your website. Get started now.
by Matthew Holmes | Feb 2, 2018 | Uncategorized
Video is an extremely versatile way of produce content for your online marketing campaigns. In this course we discuss why video is great to use, the main different types and the equipment you’ll need to produce them.
by Matthew Holmes | Jan 26, 2018 | Uncategorized
You’re getting new patients but are you getting as many as you could? Discover how to refine your funnel to get the best results you can.
by Matthew Holmes | Jan 19, 2018 | Uncategorized
You’ve earned your Facebook marketing stripes, you’re starting to get some results. How do you take your results to the next level? Naturally, you do this course! In this course we’re going to dive into some advanced techniques for audience creation...
by Matthew Holmes | Jan 12, 2018 | Uncategorized
Extending on from Boosted Posts, Newsfeed Ads are an essential part of patient generation on Facebook. They allow you a large degree of control over exactly how you offer is presented and let you target people who are ready to take action. Learn how to implement them...
by Matthew Holmes | Jan 4, 2018 | Uncategorized
Local SEO forms the final piece in the puzzle of Search Engine Optimisation and knowing what it takes to rank your practice website well in Google. We look at what is Local SEO and how is it different to normal SEO.
by Matthew Holmes | Jan 4, 2018 | Uncategorized
This course describes Authority Marketing which is Content marketing on steroids. Become the leader and “go to person” in your area of practice.
by Matthew Holmes | Dec 15, 2017 | Uncategorized
Ideas without execution are just dreams. Learn how to implement your Sales Funnel.
by Matthew Holmes | Dec 8, 2017 | Uncategorized
Off page optimisation is a big topic with lots of possible strategies and tactics available to increase your site’s rankings. Done well, Off-page Optimisation can have you number 1 in Google. Done badly you’ll be dropped from the index, never to be seen...
by Matthew Holmes | Dec 1, 2017 | Uncategorized
In this course we look deeply at On-page Optimisation including why it’s vital to get right for good rankings in the search engines.
by Matthew Holmes | Nov 24, 2017 | Uncategorized
Google Tag Manager gives you an easy way to install code on your website and track your conversions. Learn how to create an account and get the basic code in place in preparation for improving your tracking and results.
by Matthew Holmes | Nov 24, 2017 | Uncategorized
Google Analytics doesn’t just give you vital information about your website, it forms that basis of successful tracking of all your online campaigns. Learn how to get Google Analytics setup on your practice website.
by Matthew Holmes | Nov 17, 2017 | Uncategorized
Your practice website forms the cornerstone of your digital marketing. Done right it can be a significant source of patients. Done poorly and it can cost your practice thousands…
by Matthew Holmes | Nov 10, 2017 | Uncategorized
We look at Ad Extensions and how you can use them to get better results with Adwords.
by Matthew Holmes | Nov 3, 2017 | Uncategorized
This course covers several more technical concepts including the Ad Manager and Power Editors, Campaign Objectives, and tracking pixels. All of which are important to understand and implement if you are going to improve your Facebook advertising results.