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Training Programs

Click on one of the images below to see the recommended progression through our courses for Facebook, Adwords and SEO.

Courses Available

Courses marked Free are available for anyone to take. The advanced Members Only courses are available with a subscription to Practice Unleashed.  Click here to unlock all courses now.

Members Only

Podcasting

Podcasting is a fantastic medium for reaching a whole new audience of potential patients, and if you're already doing video, one that can be easily integrated into your existing workflow. In this course we discover how you can get started with podcasting.

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Members Only

Using Facebook Messenger & Chatbots

Facebook Messenger and Chatbots offer big opportunities to interact with and convert visitors into new patients. Discover how to use these channels in your practice marketing.

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Members Only

Facebook Ad Ninja Techniques

This course runs through how to use quizzes on Facebook to generate new patients for your practice, and well as reviewing the Facebook Audience Insights tool and another nifty trick to discover the interests of your target audiences.

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Member's Only

Effective Email Marketing

This course looks at how to get started using email to keep in touch with your existing patients, along with how to use it for increasing new patient numbers and patient retention.

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Members Only

Advanced Facebook Advertising

In this course we're going to dive into some advanced techniques for audience creation and for tracking conversions on your campaigns.

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Members Only

Using Facebook Newsfeed Ads

Extending on from Boosted Posts, Newsfeed Ads are an essential part of patient generation on Facebook. They allow you a large degree of control over exactly how you offer is presented and let you target people who are ready to take action. Learn how to implement them successfully in this course.

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Members Only

Local SEO

Local SEO forms the final piece in the puzzle of Search Engine Optimisation and knowing what it takes to rank your practice website well in Google. We look at what is Local SEO and how is it different to normal SEO.

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Members Only

Authority Marketing - Becoming the Leader

This course describes Authority Marketing which is Content marketing on steroids. Become the leader and "go to person" in your area of practice.

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Free

Sales Funnel Implementation

Ideas without execution are just dreams. Learn how to implement your Sales Funnel.

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Members Only

SEO: Off-Page Search Engine Optimisation

Off page optimisation is a big topic with lots of possible strategies and tactics available to increase your site's rankings. Done well, Off-page Optimisation can have you number 1 in Google. Done badly you'll be dropped from the index, never to be seen again...

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Members Only

SEO: The Definitive Guide to On-page Optimisation

In this course we look deeply at On-page Optimisation including why it's vital to get right for good rankings in the search engines.

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Members Only

Using Google Tag Manager

Google Tag Manager gives you an easy way to install code on your website and track your conversions. Learn how to create an account and get the basic code in place in preparation for improving your tracking and results.

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Members Only

Getting Started With Google Analytics

Google Analytics doesn't just give you vital information about your website, it forms that basis of successful tracking of all your online campaigns. Learn how to get Google Analytics setup on your practice website.

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Members Only

Building a Practice Website that Works (& Looks Good!)

Your practice website forms the cornerstone of your digital marketing. Done right it can be a significant source of patients. Done poorly and it can cost your practice thousands…

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Members Only

Adwords Optimisations

We look at Ad Extensions and how you can use them to get better results with Adwords.

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Members Only

Intermediate Facebook Advertising

This course covers several more technical concepts including the Ad Manager and Power Editors, Campaign Objectives, and tracking pixels. All of which are important to understand and implement if you are going to improve your Facebook advertising results.

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Members Only

SEO: Content Marketing

The first step in being a recognised authority in your field.  This course goes into what content marketing is and how can you use it to increase your practice's exposure. and new patient numbers.

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Members Only

Sales Funnel Design

How to design your Sales Funnel to deliver the types of new patients you want in your practice.

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Members Only

Fundamentals of SEO

This course follows on from our "What is SEO?" course and dives deeper into SEO fundamentals that will start to increase your patient numbers from Google.

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Members Only

Sales Funnels 101

What are Sales Funnels and why can they mean the difference between loads of new patient enquiries and none.

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Members Only

Facebook Page Management

Managing your Facebook page isn't as difficult as it might first seem. We'll look at how best to do it including setting your page up correctly, finding material for your page and posting it, and how to easily and safely add users to manage your page.

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Enrolled

Introduction to Facebook Marketing

If you're completely new to facebook marketing, this is the course for you. We'll cover basics like setting up a page, posting material and finding material for posting on your page

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Enrolled

What is SEO?

Ever been confused by what SEO is and why it's so important? This course gives a solid foundational overview of the subject and introduces the common terms used, so you'll feel more confident in assessing good and bad SEO providers.

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Members Only

Getting Started With Adwords

How to actually implement your first campaign in Adwords and generate some patient enquiries.

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Enrolled

What is Google Adwords

Google's Adwords platform is one of the best places to get people actively looking for your services. Discover what Adwords is and what's needed to get started.

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Members Only

Getting Started With Practice Unleashed

This short course outlines how to utilise the resources on Practice Unleashed and how to use the forum to ask questions and get help.

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Members Only

Getting Started with Facebook Advertising

In this course we run through how to get started with advertising with Facebook including best practices for setting up your ad account, and boosting posts.

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Enrolled

Practice Marketing 101 - Getting Started

This course details the steps you need to take to prepare for running a marketing campaign for your practice.  

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